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FAQ

Questions about UGC-style clips

How a close, held photograph becomes a UGC-style clip without inventing a person the photo never had.

What does UGC-style mean on this page?

A close, held shot from a photograph you already have. A jar in a hand, a product on a table, a person next to the thing they are showing. The still is the creator. The clip adds a small handheld motion.

Can a UGC clip add a person?

No. It does not add a face the photograph never had. If the brief needs a person, photograph the person.

Which photo works for UGC-style?

A close photograph that is already held. A floating pack shot is a hard start. The hand, the product, and the room should already be in the picture.

What motion should a UGC prompt ask for?

The handheld feel, a slight shift, or the product moving in a hand. Say that the product, the hand, and the room stay as shown.

Can a UGC-style clip run as an ad?

Yes. Once the product matches, run the clip as an ad or post it organically.

What if the jar changes and the motion looks smoother?

That is a miss. Shorten the line. Generate again from the same photograph. Smoother is not a reason to keep the wrong product.

How do I add a second UGC beat?

Another still, or the second beat. Setting the product down is not a longer prompt.

Which pass holds a face or a label in UGC?

Ultra when the face or the label has to hold. Express when you are still choosing the motion. Standard takes that same close photograph.

Is this a library of presenters?

No. There is no roster of people to drop onto your product. The UGC limit is the person already in the still.

How is this different from a product turn?

A simple product turn can be a pack shot rotating. UGC-style here is the held, close photograph plus a small handheld move.

Your next video starts with a photo.

Turn one photo into a video people stop scrolling for.